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The Saphyroo Pulse
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Edition04

October 2026

The Big Reveal

Our new website goes live, a new Roo joins the team, magpie season meets summer prep and the very first Golden Roo Award.

Welcome to Our World

Another month and somehow there's even more happening across Saphyroo!

This month, we're welcoming another new Roo, revealing what our GTM team has been working so hard on behind the scenes, heading back Down Under for magpie season and the countdown to an Aussie summer.

From creating a more immersive Saphyroo experience across Australia, the UK and Saudi Arabia to expanding how we showcase our products, solutions and technology, there's been plenty happening behind the scenes.

That means conversations, ideas, demos, designs, development and probably more browser tabs open than any of us would care to admit!

But what's exciting is seeing how everything is coming together. As Saphyroo grows, so does the connection between our platform, our brand, our markets and most importantly our people.

So, here's a little look at what we've been up to this month.

01The Big Story

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Our new Saphyroo website is officially live!

It's been a massive month for Saphyroo, particularly for our GTM team, who have worked tirelessly behind the scenes to bring one of our biggest projects to life.

3 markets · 100s of pages · 500+ images

Our new website is live. A new home, a connected experience: the Saphyroo platform on a desktop and a phone, linking drivers, vehicles, cameras, routes, alerts, reports and AI insights

We didn't want people to simply visit Saphyroo. We wanted them to experience it.

From exploring the platform and discovering how everything works together to finding the products and solutions that matter to their business, every part of the website has been designed to bring the world of Saphyroo to life.

And because no two markets are the same, neither is the experience. The imagery, language, industries, regulations and operational challenges reflect each market because transport works differently around the world and we believe the experience should too.

One Saphyroo. Built around the world our customers actually operate in.

Go explore
Illustration of the Saphyroo GTM crew in Saphyroo hoodies at their desks, under clocks for Australia, the UK and Saudi Arabia, with a website launch checklist on the wall

Behind the launch

Focus on GTM

The launch of our new Saphyroo website marks months of hard work behind the scenes. Three markets, hundreds of pages, thousands of words and over 500 images all brought together by an incredible team.

A huge thank you to the launch crew

  • Unaysah

    Built almost the entire site across Australia, the UK and Saudi Arabia

  • Sana & Ferhet

    Researched and created market-specific content

  • Zacky

    Brought the visuals to life with over 500 images

  • Tabrez

    Built the SEO foundations so we're ready to be found

  • Drew

    Brought the hardware shop, checkout and forms together

  • KrizelleNew Roo

    Worked through the QA testing

  • Tahir

    Helped finalise Stripe, pricing, sitemaps and UI fixes

  • Adnaan

    Kept everything moving, conceptualising, coordinating, reviewing and refining every detail right through to launch

It was a huge team effort, fuelled by dedication, countless changes and probably far too much coffee!

What we've launched is more than a website. It's a reflection of who we are, what we've built and where Saphyroo is heading next.

Thank you to everyone who made it happen!

02New Roo

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Krizelle's Saphyroo shirt, number 25, hanging in a locker

Welcome to Saphyroo, Krizelle!

Team
Customer Success
Shirt
No. 25

Let’s welcome our newest Roo, Krizelle! Krizelle has joined our CSM team, bringing with her years of experience, plenty of knowledge and a warm, friendly energy that already feels right at home at Saphyroo.

We’re really excited to have her on board and can’t wait to see the impact she makes as she settles into the team. We’re very happy to have you with us!

03The Golden Roo

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Award · October 2026No.01

Celebrating the Roos Who Go Above and Beyond!

Every month, we'll be shining a spotlight on one very special Roo who has truly stood out.

The Golden Roo Award is our way of recognising someone who has gone the extra mile, excelled in their work and made a real difference to the people around them.

Because behind every great team are people who make things happen, lift others up and give that little bit extra.

One month.One outstanding Roo.One Golden Roo Award.

And now, it's time to celebrate our very first Golden Roo winner…

The Golden Roo trophy, a gold kangaroo on a Saphyroo plinth

This Month's Golden Roo Goes To…

Zacky

Visual direction for the global website launch500+ visuals · 3 markets

Zacky has truly gone above and beyond, delivering outstanding visuals that have helped bring our new website to life. His creativity and attention to detail have captured the unique identity of Australia, the UK and Saudi Arabia, giving each market its own distinct feel while maintaining the Saphyroo brand. His incredible work has played a huge part in making the website the immersive experience it is today.

A well deserved Golden Roo, Zacky!

A huge congratulations and thank you for everything you bring to Saphyroo!

04Local KnowledgeAustralia

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Meanwhile, Back in Australia…

There's something happening Down Under.

People are thinking twice about going for a peaceful walk, cyclists are keeping one eye on the sky and protective headwear is suddenly becoming the latest fashion statement.

Yep, it's officially magpie season.

That wonderful time of year when our feathered friends decide the roads, footpaths and parks belong to them and the rest of us are simply trespassing.

Naturally, we've been researching the latest in Australian anti-magpie fashion and we'd like to present two rather questionable additions to your spring wardrobe.

A bike helmet covered in googly eyes and colourful pipe cleaner spikes
Option 1

The Eyes in the Back of Your Head Cap

Because apparently, looking over your shoulder isn't enough anymore.

The back of a cap with a neck flap and a pair of large yellow eyes printed on it
Option 2

The Full Coverage Magpie Defence System

Complete with neck flap and a very intimidating pair of eyes. Stylish? Debatable. Necessary?

And of course, all of this reminded us of some of the brilliant (and slightly terrifying) magpie videos sitting in our Saphyroo library. Because you can plan the route, track the vehicle and prepare for just about anything… But you can't always plan for an angry magpie.Watch the video

05For CustomersAustralian operators

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From Swooping Season to Summer Season

Magpies might be getting all the attention right now, but Australian fleets have something else to prepare for.

Summer is coming. The heat is on.

Longer days and warmer weather bring new challenges for Australian fleets. Extreme heat puts pressure on vehicles, increases driver fatigue risks and can disrupt journeys through bushfires, storms and road closures. For cold chain fleets, maintaining temperature becomes even more critical.

Fleet safety is about being prepared, not just reacting when things go wrong.

So, while we're keeping one eye on the sky for magpies, it's time to get those fleets summer ready!

Get Your Fleet Summer ReadyBook a demo
Waves rolling onto a sunlit Australian beach under a clear summer sky
  • Vehicle checks and maintenance
  • Driver safety and fatigue management
  • Route planning
  • Live fleet visibility

Never Miss a Beat with The Saphyroo Pulse

From the team behind Saphyroo, sharing stories and lessons from the road, the depot and the people who keep fleets moving. One edition a month.

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